When thinking about denim, We all immediately jump to the one country known for perfecting the art of selvedge indigo-dyed cotton twill: Japan. Norse have definitely worked with Japanese mills before but for these jeans they went to another country better known for their high-fashion prowess: Italy.So why Italy? Well the Italians do have a storied history with denim, But more as a fashion item. Italian jeans from fashion labels were the item de rigueur a few decades ago, Before Japan really took-over. Now, Italy still makes denim but for Norse the appeal was different.The denim and all trims are Italian-made, With strict attention to environmental impact. Denim is actually an incredibly resource-intensive fabric and making jeans requires tens of thousands of litres of water, Especially when we’re talking about washed finishes. On these jeans minimal water and energy are used, With a special no-impact process requiring no synthetic chemicals to make or finish the rivets and buttons.
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